Sue Durio


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     In her 23 years as a journalist, public relations exec and marketing communicator, Sue Durio has written about and for hundreds of organizations and individuals. Unlike many independent writers, her broad background in both management and the trenches enables her to bring clients a unique "I've-walked-in-your-shoes" perspective. She combines a knack for writing lively copy, with the business savvy of a corporate manager and the keen eye of an editor.

     A cum laude journalism graduate of the University of Texas, Sue began her career as a weekly newspaper reporter and editor in Houston, Texas. There she cut her journalistic teeth covering everything from local politics and police beat, to ribbon cuttings and PTA news - an experience that taught her firsthand how to get an editor's attention and avoid their ire.

     She later moved to "the other side of the desk", to head up the public information department for the Texas Hospital Association. The $4 billion Farm Credit Bank of Texas hired her in 1985, where she led the bank's 13-person in-house marketing agency, which provided PR and marketing communications for branch banks in five states. Sue was recruited to lead product management and public relations for the bank consulting firm, Alex Sheshunoff Management Services. After leaving Sheshunoff, she joined Austin high-tech startup Amicus Networks, where she managed the marketing communications department during the company's high-growth period.

     In 2000, she launched Durio Communications to help clients grow their business through impactful, effective marketing and public relations. She is active in Freelance Austin, currently serving on its board of directors.